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This website has the following in the web page, "One of the fastest growing suppliers to the funeral sector." We analyzed that the web page also stated " Whether you require one limousine for a couple of hours or a full fleet of hearses for a few weeks we can provide the solution correctly, quickly and cost effectively." It also stated " The Carriage Master operate a wide and diverse fleet of hearses, limousines and removal vehicles for hire on a nationwide basis from our purpose built garages in East Yorkshire. All our vehicles are available on a chauffeur driven basis or under a self drive hire agreement." The header had Chauffeur driven limousines as the highest ranking search term. It was followed by Yorkshire based funeral limousines, support funeral directors, and private individuals which isn't as ranked as highly as Chauffeur driven limousines. The next words they uses is chauffeuring of mourners. specialist funeral limousines was also included and will not be understood by search engines.